For Aurora Soap Magic, the name Aurora runs as a business name in the family. While Sheila Kleinschmidt’s beautiful handmade soaps mimics the swirls of Alaska’s beautiful Aurora Borelias- it seemed perfect. These soaps not only smell good, but they truly encapsulate the magic in Aurora Soap Magic. ASM seeked the help of North Creative to establish ths new business brand with logo design, business cards and packaging for her soap bars, soap sticks, and bath bombs. Under North Creatives design concepts, Aurora Soap Magic’s true identity was able to shine and fully encompass the owner as well.